Dubai, UAE 31December 2024—Dubai Jewellery Group (DJG) is thrilled to announce a spectacular Flash Sale weekend during the highly anticipated Dubai Shopping Festival (DSF) on January 4th and 5th, 2025. This limited-time event offers shoppers a once-in-a-lifetime opportunity to enjoy massive discounts and win big with each purchase.

Shoppers can save between 55% to 85% on select diamond and pearl jewellery. An exclusive collection of luxurious designs will be available at participating outlets, making this a not-to-miss event for jewellery enthusiasts. In addition to the incredible discounts, participants stand a chance to win a share of AED 1.5 million in gold as part of the ongoing DSF campaign.

Speaking about this unique initiative, Laila Suhail, Board Member & Chairperson of the Marketing Committee at DJG, said: “We are delighted to present the Jewellery Flash Sale as part of the 30th edition of the Dubai Shopping Festival. It’s our way of giving back to the community while celebrating Dubai as the global capital of gold and jewellery.”

The DSF Jewellery Flash Sale will take place across participating outlets in Dubai. More than 45 leading jewellery brands and100 retail jewellery outlets will be part of the promotion. To take part in this incredible promotion, view the list of participating outlets and explore their offerings online at https://dubaicityofgold.com/.

About Dubai Jewellery Group

The Dubai Jewellery Group (DJG) is a leading organization dedicated to advancing the interests of the jewellery industry in Dubai and the wider UAE. Established in 2005, the DJG serves as a vital platform for networking, collaboration, and advocacy among jewelry manufacturers, retailers, and designers. With a mission to position Dubai as a global hub for luxury jewelry, the group actively promotes ethical practices, sustainability, and innovation within the sector. Through various initiatives, including training programs and participation in international trade shows, the DJG fosters a thriving environment for craftsmanship and business development. Committed to enhancing the jewelry landscape, the Dubai Jewellery Group plays a crucial role in shaping the future of this dynamic industry.

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