• The Reno12 series is now available for purchase at authorized OPPO retailers across the GCC region.
  • The Reno12 available in Astro Silver and Matte Brown is priced at 1599 AED, and the Reno12 Pro priced at 2099 AED is available in Sunset Gold and Space Brown.

Dubai, United Arab Emirates, July 9th, 2024 – OPPO, a global leader in smart device innovation, is excited to announce that the Unbeatable AI Phone Reno12 series is now officially available in the GCC market starting from today, July 9th. The Reno12 series introduces a new era of smartphone experiences, incorporating multiple GenAI features and an all-round armor design to meet the evolving needs of consumers. This latest offering from OPPO combines stylish aesthetics with powerful performance, setting a new standard for mobile technology.

The Reno12, offered at a price of 1599 AED, is available in captivating Astro Silver and sophisticated Matte Brown colors. On the other hand, the Reno12 Pro, priced at 2099 AED, showcases a luxurious Sunset Gold and elegant Space Brown hue. These competitive price points position the Reno12 series as a compelling option for tech-enthusiasts seeking a premium AI phone experience that delivers top-tier performance and sophistication at an exceptional value.

Lay Ren, President of OPPO Mena, stated, “We are thrilled to bring the highly anticipated Reno12 series to the GCC market, showcasing the latest advancements in smartphone technology. The success of our pre-order period, driven by enticing offers, has been remarkable, and we are confident in the positive sales results we anticipate. With its advanced features, stylish design, and competitive pricing, we believe the Reno12 series will surpass expectations and strongly resonate with our customers.”

The key features of the Reno12 series include state-of-the-art AI technology that enhances user experience and optimizes performance. Additionally, the all-round armor design ensures maximum protection and durability, providing users with a reliable and long-lasting device.

The latest Reno12 series redefines smartphone capabilities with cutting-edge advancements in camera technology, extended battery life, and striking design elements. Introducing breakthrough GenAI features, the Series includes AI Eraser 2.0 for effortless photo editing and two other AI enhancements for group photography, AI Clear Face and AI Best Face, ensuring exceptional clarity and perfect group shots. In addition to photo enhancements, the Reno12 Series leverages AI to boost efficiency and creativity. Moreover, AI Toolbox, powered by Google Gemini large language model (LLM), provides content recommendations for social media content generation and article summaries. The AI Recording Summary tool extracts text summaries from voice recordings, enhancing readability by organizing key information intelligently.

Alongside the suite of industry leading Gen AI features, OPPO has added the Splash Touch technology to the Reno12 Series, allowing the screens to function seamlessly even when wet. The Reno12 and Reno12 Pro boast a Futuristic Fluid Design and High-Strength Alloy Framework, ensuring durability against drops, pressure, and water for enhanced everyday protection. Furthermore, both models in the Reno12 Series boast an IP65 rating for outstanding dust and water resistance, ideal for diverse environments. Key components, such as openings, speakers, the USB-C port, and the SIM card tray, have been reinforced to improve waterproofing. The Reno12 series redefines smartphone durability and reliability, establishing a new benchmark for resilience.

The Reno12 series is now available for purchase at authorized OPPO retailers across the GCC region, inviting customers to experience the future of mobile technology.

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About OPPO MEA

OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008. With a presence in over 60 countries and a dedicated team of 40,000 employees, OPPO strives to enhance lives worldwide.

In 2015, OPPO entered the Middle East and Africa (MEA) region and is now established in more than 13 markets. OPPO adjusted its product line in the MEA region in past few years, launching flagship series like the OPPO Find N3 and introducing the OPPO Reno Series. The company plans to further refine its local product line, offering consumers in the region more premium options.

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